Resume-farms. Recruiters that ghost you. It's a lot to keep track of. How do you know you're joining a good company? How do you know you'll be paid fairly?
Enter Grindstone. our bootstrapped startup.
Grindstone is my own bootstrapped passion project. This was a 0-1 build. Everything was built from scratch by myself and my co-founder.
The first step in this process was validating the idea. To do that we built a website based on concept and ran Facebook ads to drive traffic to the site.
Do people even want this? Will they signup for the waitlist? What was the result?
Industry
Professional networking
Services
Logo
Website
App mockups
Ad campaign
Ad creative Waitlist integration
Schlong
Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.
Califfo
Hotel
Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.
I built everything. logo, site, and northstar vision for Grindstone. And then ran ads for 60 days.
- The Facebook ads had a 2.86% click though rate(.90% is standard) - Of those 882 who clicked, 23% signed up for the waitlist. (amazing) - 203 users signed up total. - Our total ad spend was $538.81
Which brings our cost for each waitlist signup to only $2.65
